4 Steps to Making the Perfect Business Development Call (for Recruiters)

Business Development is a common challenge for recruiters. This four-step strategy will help improve your BD goals.

1. Discovery

Ask open-ended questions to identify client needs, pain points, and challenges. Understand their specific problems before offering solutions. Prepare a list of questions before calls if needed.

2. Reconfirm

Restate the client's issues to show you've been listening and understanding. This gives the client a chance to clarify if needed and helps them feel heard.

3. Journey

Take the client on a journey of what they'll get by working with you. Focus on how you'll solve their specific problems. Explain your process, timeline, and benefits to the client.

4. Close

Use an assumptive close, assuming you'll be working together. Outline next steps and send follow-up information. Handle any remaining objections confidently.

Tips for Success

• Master common objections in your market before making BD calls.
• Project confidence in your delivery, even if you're feeling uncertain.
• Practice this process with colleagues if needed to build confidence.

Remember, confidence is key. If clients sense your confidence in what you're offering, they're more likely to want to work with you.

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