6 Things You MUST Know Before Building a Personal Brand

This video will teach you 6 things you must know before building a personal brand.

The Power of Personal Branding

Having a personal brand has completely transformed my life and business. I've built a strong network and accelerated my efforts in just 15 minutes a day by posting on LinkedIn. It's given me access to people who trust I'm the best person to solve their problem.

Content Strategy Isn't Everything

Posting 3-5 times a week is important, but it's not the only thing that will get your profile noticed. You also need a communication strategy and an optimized profile. Without these, your content won't be seen by the right people.

6 Steps to Build Your Personal Brand on LinkedIn

1. Build a Foundation Know yourself, your values, unique selling points, and why someone would want to work with you. Understand your target audience and how you can solve their problems.
2. Set Clear Goals Define tangible outcomes for your posting efforts. This could be the number of clients you want to speak to, new terms of business signed, or candidates you want to attract through inbound leads.
3. Optimize Your LinkedIn Profile Think of it as trying to get on page one of LinkedIn search results. Use SEO-friendly language, numbers, statistics, and tags. Turn on Creator mode to be viewed by up to 35% more people. Optimize your profile for your audience, not just your company.
4. Develop a Content Strategy Avoid aimless posting and ChatGPT content. Use the TB (Topics and Buckets) strategy. Spend one hour per month planning your content to ensure your messaging aligns with the market.
5. Build a Community Focus on engaging with your hottest leads - those who interact with your posts. Build a loyal tribe who trust you and will refer others to you, even if they don't need your services right now.
6. Commit to Consistency Personal branding is a long-term strategy. Spend 15 minutes daily on content creation. Small, consistent actions can potentially reach tens of thousands of people over time, creating a compounding asset.

How I Can Help

I offer three main services:

1. Building centralized personal branding strategies for entire recruitment agencies
2. Monthly programs for individuals in a group setting
3. The world's first personal branding app, launching in November 2023

These opportunities provide everything you need to build your personal brand from scratch.

If you are interested in our training programs to learn how to build your personal brand on LinkedIn, learn advanced sales techniques or automate the lead generation process, please submit an enquiry via the “Contact” page and we will be in touch.