Cold Desks ARE NOT Attractive!

Here's How To Create An Appealing Opportunity...

As a recruiter, I can't magically produce candidates. The best talent has multiple offers, so you need the most compelling opportunity in the market.

The Cold Desk Dilemma

Clients often want consultants for cold desks, but there's a misalignment between agency wants and candidate desires. Experienced recruiters rarely want to give up lucrative desks for brand new ones.

Rethinking Your Hiring Strategy

1. Hire Sales Professionals, Not Experienced Recruiters For cold desks, consider hiring sales professionals with no recruitment experience. Train them on the candidate side - it's easier than asking experienced consultants to start from zero.
2. Hunters vs. Good Recruiters It's a misconception that all good recruiters are hunters. Often, pairing a hunter with a resourcer maximizes results.
3. Warm Up the Desk First Consider having a senior recruiter, manager, or director warm up the desk before bringing in someone new. Build a database, contact clients, and secure some jobs to give the new person momentum.
4. Leverage Virtual Assistants Hire VAs to market map and build your database before bringing in a recruiter. This provides immediate access to contacts and makes the opportunity more attractive.

Becoming an Employer of Choice

Work on your branding:

• Define your values and unique selling points
• Showcase how you're better than competitors
• Highlight the problems you solve

Remember, 92% of people research a company online before deciding to work there.

Emphasize Career Development

Show potential hires:

• Why clients and candidates choose you
• What you offer as an employer
• Opportunities for continuous development and career growth

Invest in both your personal and company brand to become a compelling choice for top talent.