How to Strategically Find Clients on a Cold Desk in Recruitment
This video will cover effective methods to find clients, especially when dealing with outdated databases.
- Market Mapping
- Google companies in your niche and geographical area
- Create a list of 20-30 agencies in each niche
- Focus on one location initially to avoid spreading too thin
- Utilize LinkedIn
- Use the 'People' tab on company pages
- Create talent pools of senior roles (potential clients) and consultants (candidates)
- Send personalized connection requests and emails
- Find Contact Details
- Use job adverts to determine email formats
- Utilize tools like Rocket Reach for contact information
- Add contacts to your CRM and code them appropriately
- Target Active Recruiters
- Check job boards like Seek and LinkedIn Jobs
- Connect with those actively recruiting
- Follow up with calls to the main line
- Leverage Existing Databases
- Track down past clients who have moved companies
- Reconnect and build relationships with these warm leads
- Attend or Host Events
- Get in front of multiple potential clients at once
- Network and introduce yourself to many people efficiently
- Utilize Candidate References
- Contact referees from candidates' reference forms
- These are potential hot leads for replacement roles
- Build Your Personal Brand
- Create valuable content for your target market on platforms like LinkedIn
- Reach masses of people without relying solely on databases
Stay proactive in updating your contact lists and reaching out to potential clients. Building a strong personal brand can help you connect with more clients efficiently over time.
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