How to Strategically Find Clients on a Cold Desk in Recruitment

This video will cover effective methods to find clients, especially when dealing with outdated databases.

1. Market Mapping

• Google companies in your niche and geographical area
• Create a list of 20-30 agencies in each niche
• Focus on one location initially to avoid spreading too thin

2. Utilize LinkedIn

• Use the 'People' tab on company pages
• Create talent pools of senior roles (potential clients) and consultants (candidates)
• Send personalized connection requests and emails

3. Find Contact Details

• Use job adverts to determine email formats
• Utilize tools like Rocket Reach for contact information
• Add contacts to your CRM and code them appropriately

4. Target Active Recruiters

• Check job boards like Seek and LinkedIn Jobs
• Connect with those actively recruiting
• Follow up with calls to the main line

5. Leverage Existing Databases

• Track down past clients who have moved companies
• Reconnect and build relationships with these warm leads

6. Attend or Host Events

• Get in front of multiple potential clients at once
• Network and introduce yourself to many people efficiently

7. Utilize Candidate References

• Contact referees from candidates' reference forms
• These are potential hot leads for replacement roles

8. Build Your Personal Brand

• Create valuable content for your target market on platforms like LinkedIn
• Reach masses of people without relying solely on databases

Stay proactive in updating your contact lists and reaching out to potential clients. Building a strong personal brand can help you connect with more clients efficiently over time.

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